Learn how social entrepreneurship uses the power of business to create positive change in the world with examples from American social enterprises.

By Alexander Frakking | Innovation Advisor

January, 20, 2023

S

ocial entrepreneurship is a beautiful concept that combines the passion and drive of entrepreneurship with the goal of creating positive social and environmental impact.

Social enterprise is a business model that uses the principles of entrepreneurship to create an economically viable solution to a social or environmental problem. It uses the power of business to create positive change in the world. This can take many forms, from creating a new business to providing resources and support for existing organizations.

Social entrepreneurs identify resources where people only see problems. They view the villagers as the solution, not the passive beneficiary. They begin with the assumption of competence and unleash resources in the communities they’re serving.

A win-win business model.

A social enterprise has typical business objectives such as making revenue, paying employees, and creating shareholder value, and combines that with meaningful social goals, such as reducing poverty, protecting the environment, and improving access to healthcare.

A social enterprise doesn’t need to be nonprofit, although it could be. A nonprofit still has all the same business objectives as a for-profit company, except it doesn’t have shareholders to receive excess profit.

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Not a gimmick.

Donating a percentage of a company’s revenue to charity is a nice gesture, but it doesn’t make it a social enterprise. Companies aren’t true social enterprises unless the cause is genuinely at the core of their mission, or integral to their business model.

Other examples of things that are not social enterprises are:

  • Traditional for-profit businesses that do not have a specific social or environmental mission as part of their business model.
  • Non-profit organizations that do not generate revenue through business activities.
  • Government-funded programs or services that are not self-sustaining through revenue generated from business activities.
  • Charities or philanthropic organizations that rely solely on donations or grants to fund their operations and do not generate income through business activities.
  • Religious or faith-based organizations that do not have a specific social or environmental mission as part of their operations.
  • Political or lobbying organizations that do not have a specific social or environmental mission as part of their operations.

Muhammad Yunus

One shining example of a social entrepreneur is Muhammad Yunus: the founder of Grameen Bank and the pioneer of the concept of microfinance. He was awarded the Nobel Peace Prize in 2006 for his work in developing the microfinance model and helping to lift millions of people out of poverty. He also developed the concept of “social business,” which is a business model that aims to solve a social problem in a financially sustainable way. He has inspired many other social entrepreneurs and his work has had a significant impact on the field of social entrepreneurship.

Muhammad Yunus is an inspirational social entrepreneur and microfinancing pioneer.

Grameen Bank is a microfinance organization founded by Muhammad Yunus in Bangladesh in 1983. The bank provides small loans (known as known as microloans) to low-income individuals, particularly women, who do not have access to traditional banking services.

The bank operates on the principle that small loans can make a big difference in the lives of the poor. Grameen Bank’s microfinance program has been successful in helping millions of people lift themselves out of poverty and improve their standard of living. As of 2021, Grameen Bank had 9.4 million active borrowers, of which 96% are women, and a loan portfolio of $2.3 billion.

Grameen Bank’s model has been replicated in many countries around the world, and it has become a leading example of how microfinance can be used as a tool for poverty reduction and economic development. The bank’s success has also been recognized by several organizations and individuals, including the Nobel Peace Prize, which was awarded to Muhammad Yunus in 2006.

I’m encouraging young people to become social business entrepreneurs and contribute to the world, rather than just making money. Making money is no fun. Contributing to and changing the world is a lot more fun.

Muhummad Yunus

Blake Mycoskie

Another example of a social entrepreneur is Blake Mycoskie, the founder of TOMS Shoes. TOMS Shoes is a for-profit company that operates on a one-for-one business model, where for every pair of shoes purchased, a pair of shoes is donated to a child in need.

Blake Mycoskie started TOMS Shoes because of a trip he took to Argentina in 2006. During his trip, he met children who were growing up without shoes and saw firsthand the impact that not having shoes had on their health and well-being. He also learned about the traditional Argentine alpargata shoe, a simple canvas slip-on shoe that is comfortable and easy to wear.

The company was founded in 2006 with the mission of improving lives through business, and it has since expanded its product line to include eyewear, bags and coffee, always following the one-for-one model.

TOMS Shoes has been successful in providing shoes and other essential goods to children and families in need in over 70 countries around the world, while also building a successful business. It’s been recognized for its social impact as a leader in the field of socially responsible business.

Leila Janah

Leila Janah is an American businesswoman and founder of both Sama (formerly Samasource) and LXMI. She grew up in a family that valued public service and traveled extensively, which exposed her as a child to the harsh realities of poverty in many parts of the world. She was particularly struck by the stark contrast between the poverty she saw in developing countries and the wealth she saw in the United States.

Leila Janah saw the effects of poverty as a child, and later founded two successful social enterprises.

Janah was also motivated by her experiences working in the tech industry and seeing the potential of technology to connect people and improve lives. She wanted to create a business that would use technology to help people living in poverty, and that would provide them with the opportunity to earn a dignified income.

In 2018 she founded Sama: a social enterprise that connects people living in poverty to digital work, such as data labeling, image moderation and web research. The company’s goal is providing dignified, computer-based work to people living in poverty around the world.

In 2017, Leila founded LXMI, a luxury skincare brand with the tagline “beauty for humanity.” It sources raw materials from smallholder farmers in East Africa, providing them with a sustainable income and empowering them to break the cycle of poverty. LXMI is a for-profit company but it also has a mission to empower women in the supply chain and to give back to the communities it sources from.

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