The ultimate logo cheat sheet: A roundup of the best free logo making tools, resources, and ideas for ethical startups, nonprofits, and social enterprises.

By Alexander Frakking | Innovation Advisor

July, 22, 2023

Logos are important for small businesses. And designing a great one takes significant thought and market understanding. For example, a 2019 study concluded that visually descriptive logos performed somewhat better for both large companies and startups, compared with more abstract logos [1].

This article is a logo cheatsheet for helpful resources and ideas when designing a new logo for your startup or small business, and includes a list of free logo making tools.

Like the Apple logo, a good logo works well in many applications (example from Looka).

The strongest logos tell simple stories.

Sol Sender, brand strategist

List of Free Logo Creators

  • Free Logo Design ( Free Logo Design is an easy-to-use AI tool targeted at small businesses and entrepreneurs. It provides free low-res logos and offers high-res logos for a small fee.
  • Looka ( Looka is a top AI-powered logo service, also providing full brand kits, over 15 logo files for various applications, social media templates, and business card designs.
  • Canva ( Canva is a popular graphic design tool offering a dedicated section for logo creation. It features an intuitive interface and a large collection of templates.
  • Wix Logo Maker ( Wix Logo Maker uses AI to generate logo concepts. After you answer a few questions about your brand and style, it creates a logo tailored to your needs.
  • LogoMakr ( LogoMakr is a straightforward tool providing a sizable resource library and simple editing tools. It’s free for low-resolution files, but high-resolution files have a small fee.
  • DesignEvo ( DesignEvo offers over 10,000 templates that you can customize. It’s free for low-resolution files, while higher resolution and additional features require a fee.
  • Logaster ( Logaster creates a variety of logo options based on your company name and industry. Small-sized logos are free, and full branding packages are available for a fee.
  • Hatchful by Shopify ( Hatchful provides a range of templates categorized by business type, with customization options for colors, fonts, and styles. It’s free to use, with optional paid upgrades.
  • UCraft ( UCraft offers a free logo maker tool that lets you create a logo and export it as a transparent PNG. It features a simple drag-and-drop interface.
  • Zyro Logo Maker ( Zyro’s Logo Maker helps create professional-looking logos in minutes. It’s free to use, with access to a variety of design elements.
  • LogoTypeMaker ( LogoTypeMaker has a comprehensive suite of design tools and a vast library of resources. It offers a limited free version, with more advanced features available at a cost.