The ultimate logo cheat sheet: A roundup of the best free logo making tools, resources, and ideas for ethical startups, nonprofits, and social enterprises.
By Alexander Frakking | Innovation Advisor
July, 22, 2023
Logos are important for small businesses. And designing a great one takes significant thought and market understanding. For example, a 2019 study concluded that visually descriptive logos performed somewhat better for both large companies and startups, compared with more abstract logos [1].
This article is a logo cheatsheet for helpful resources and ideas when designing a new logo for your startup or small business, and includes a list of free logo making tools.
⭐ Tip: Just want to brainstorm some quick free logo ideas? Try Looka’s AI-powered logo and brand kit generator.
Like the Apple logo, a good logo works well in many applications (example from Looka).
The strongest logos tell simple stories.
Sol Sender, brand strategist
List of Free Logo Creators
- Free Logo Design (www.freelogodesign.org): Free Logo Design is an easy-to-use AI tool targeted at small businesses and entrepreneurs. It provides free low-res logos and offers high-res logos for a small fee.
- Looka (www.looka.com): Looka is a top AI-powered logo service, also providing full brand kits, over 15 logo files for various applications, social media templates, and business card designs.
- Canva (www.canva.com): Canva is a popular graphic design tool offering a dedicated section for logo creation. It features an intuitive interface and a large collection of templates.
- Wix Logo Maker (www.wix.com/logo/maker): Wix Logo Maker uses AI to generate logo concepts. After you answer a few questions about your brand and style, it creates a logo tailored to your needs.
- LogoMakr (www.logomakr.com): LogoMakr is a straightforward tool providing a sizable resource library and simple editing tools. It’s free for low-resolution files, but high-resolution files have a small fee.
- DesignEvo (www.designevo.com): DesignEvo offers over 10,000 templates that you can customize. It’s free for low-resolution files, while higher resolution and additional features require a fee.
- Logaster (www.logaster.com): Logaster creates a variety of logo options based on your company name and industry. Small-sized logos are free, and full branding packages are available for a fee.
- Hatchful by Shopify (hatchful.shopify.com): Hatchful provides a range of templates categorized by business type, with customization options for colors, fonts, and styles. It’s free to use, with optional paid upgrades.
- UCraft (www.ucraft.com/free-logo-maker): UCraft offers a free logo maker tool that lets you create a logo and export it as a transparent PNG. It features a simple drag-and-drop interface.
- Zyro Logo Maker (www.zyro.com/logo-maker): Zyro’s Logo Maker helps create professional-looking logos in minutes. It’s free to use, with access to a variety of design elements.
- LogoTypeMaker (www.logotypemaker.com): LogoTypeMaker has a comprehensive suite of design tools and a vast library of resources. It offers a limited free version, with more advanced features available at a cost.